Super Retail Group
Case Studies

Super Retail Group


Expedite, Educate and Engage

It’s hard to drive through a suburb and not see one of these brands but that doesn’t make you immune to becoming a ‘bricks and mortar victim’.

SRG’s mission is to be a world class omni channel retailer.

After migrating technology to a new platform, SRG needed to expedite its backlog of initiatives and build a world class team.

We were commissioned to help with both.

What we were brought in to do


01.

User Experience Process


02.

Design System


03.

On-site training


04.

Implementation Support

What we achieved


01.

User Experience Process

Designed and implemented the new design process to enable three brands and numerous stakeholders to be part of the process.


02.

Design System

We created a new design framework. Prior to our involvement, SRG did not have a consistent design framework to work from.


03.

On-site training

Teach through doing. By leading the design process, internal staff were trained on how to run the design process internally.


04.

Implementation Support

We partnered through the development process to help the designs come to life and achieve the goals they needed.

Expedite


Expediting their backlog required a robust design framework capable of running multiple streams of work simultaneously.

Taking the best of modern design principles (design thinking, design sprints and user experience frameworks), we implemented a process that brought 3 brands on a journey to help enable them be world class.

Adding the user to the mix through research and testing, we expedited their backlog from 8 months to 3 months.

Unity


One of the biggest challenges for SRG was having three big brands under one roof. Each brand has its own uniquities as well as commonalities.


Our collaborative participatory design process brought all the brands together working as one unit to devise site-wide functionality bringing them into the modern age of design development.

55
Workshops
6
Concurrent projects
34
Staff
80%
Efficency